Mattress Store Closing:
Mattress Store Closing: Texas Matress Store Closing Days After 9/11 Ad Gaffe
A Texas mattress store that prompted national outrage by advertising a “Twin Tower sale,” is closing indefinitely.
The owner of Miracle Mattress released at statement Friday announcing that the store would close “indefinitely in Respect of 9/11.”
“We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families,” wrote Miracle Mattress owner Mike Bonanno.
Bonanno says his company takes full responsibility and expressed regret for the “hurt and pain caused by this disrespectful advertising campaign.
A Texas mattress retailer has closed its doors “indefinitely” after producing a TV spot for a 9/11-themed sale that reaches new heights of social and political tone-deafness.
The ad shows two stacks of mattresses piled up collapsing to the ground while a woman standing before them says “We will never forget.”
The ad and sale drew harsh backlash. San Antonio resident Amy Duncan described the sale as “the most tasteless thing” she had ever heard.
“You don’t see people making fun of Pearl Harbor, the Japanese attacked us, you don’t see people making fun of any war, so why would a terrorist attack on such monumental buildings ok?,” said San Antonio resident Jennifer Matlock.
In his statement Bonanno said the store would be delivering a public statement ” highlighting accountability actions taken within the company,” next week.
“There is very little we can do to take away the hurt we have caused, but we can begin with silence through the Anniversary and then do our best to follow up with actions that reflect the seriousness of our mistake,” Bonanno wrote.
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